Plant Life

When reality set in, that the lockdown was not as temporary as we all thought it was going to be, Ricky Patel decided to pivot and start a plant business until his film work would pick up again.

Working purely online (via Whatsapp and social media) he required an online presence. He wanted a brand identity that appeared exclusive/luxury, clean, and eco-friendly.

Initial work was creating a logo and brand guidelines. This allowed him to personalise his Whatsapp selling group and Instagram. Then I created some initial assets for his social media, ie, his USPs onto Instagram tiles, which he then mixed in with his posts about his latest stock. He then started to market locally by flyering, so I designed A5 flyers that could be posted through mail boxes and left on local business counters.

A project to mention was a month-long pop up store/residency Plantlife had at Lady Hamilton Pub (Kentish Town, London). Making sure to work within the parameters of the Plantlife brand, but also that of the Lady Hamilton, I created some social media assets that ended up being shared by both parties on their respective channels.

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