JOY

"JOY is a unique fashion and lifestyle brand, renowned for innovative womenswear, menswear, accessories and an eclectic mix of fun, quirky and seriously stylish gifts. A quietly eccentric and achingly cool Brit stamp marks everything from JOY's bespoke store interiors to its lovingly curated collections." - source

As the sole Webdesigner for this company I was responsible for the aethetics of joythestore.com (which included upkeep in landing page coding, and building microsites) as well as every bespoke email (approx. 2 per week).

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Webdesign

^ Holding page layout for Joy & Happiness, a gift wholesale company under the JOY umbrella. I designed and built this responsive website which included a custom repeatable-background tile, a roll-over animated GIF menu, and transparent information pop-ups windows.

Webdesign

^ Gifts landing page

Email

^ 'Win a Case of Bubbly' competition email

Webdesign

All retailers turn the most profit over the Christmas period due to gifting and winter sale. Here are some assets I created for JOY for their winter sale period.


^ Homepage redesign


^ Weekly trend newsletter




^ Assets used on the homepage during sale

Webdesign

^ Gifts landing page

Email

^ Weekly trend newsletter

Webdesign

For Valentine's JOY asked it's followers to submit messages to their Valentine's and the best won a prize. I was responsible for building the competition landing page, which contained a gallery of all the entries submitted. I published all the entries (which were jpgs hosted to our server) and we encouraged users to share their 'love heart' via social media.


^ Competition landing page


^ This 'love heart' quote entry was the winner!


^ Weekly newsletter

Webdesign

^ Homepage redesign

Email

^ Weekly trend newsletter

Banner

^ Asset used on the homepage

BANNERS

^ Assets used on homepage

Email

^ Notification email

Email

^ Weekly trend newsletter new

Banners

JOY used to run a weekly competition to encourage newsletter sign up. The giveaway was based in the JOY blog, and the landing page was updated once and week. These are some of my favourite giveaway graphics.

Email

^ Weekly trend newsletter

Email

^ Weekly trend newsletter new in items and looks. This was sent during the time of the Queen's Jubilee an so was England themed and featured a promotion for a free gift (a Queen's head mug).

Email

^ Weekly trend newsletter

Email

LUX LOUNGE NEWSLETTER
Trend newsletter highlighting clothes featuring jersey fabrics and activewear look.

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