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Don't Panic

Don't Panic is (now) a BAFTA-winning creative advertising agency specializing in purpose-driven campaigns for charities and socially-minded organizations. When I worked at Don't Panic, it was an international online magazine and media company. Virtually; they were known for their topical pop-culture based articles and competitions. Physically; they were distributing (music, clubbing, events, fashion) promotional envelope 'packs' around trendy venues worldwide.

My role
The packs include a collectable A2 poster that features a winning design from the monthly design competition. The prize (your design being distributed all over the world) is highly sought after by young creatives.

The homepage was being totally redesigned to include an online shop and a user control panel (so users could create profiles/online art portfolios). During my 10 months there, I was redesigning all the site's exsisting pages, designing new proposed pages, as well as creating flash banner advertising, eflyers and other website graphics for sponsors and competitions.

Work Gallery

Click on thumbnails to view work full screen:

Web design


↑ The homepage needed to be redesigned because the company was anticipated many more articles to be published per week, more sponsorship (adverts) and more videos. There was also a new 'profile' feature coming, to tweak the website to be more like a social networking page rather then just a magazine, which meant more information to squeeze in. Therefore the homepage needed to be cohesive even with so many more added features.

Web design


↑ The events page redesign. Don't Panic is known for being on the cutting edge of cool, creative events happening all over the country. Usually you would find people handing out packs at these events (including art, clubbing and music events) and through the website you could see exactly where Don't Panic would be that night. The redesign needed a way of conveying more information about the event, especially in a more visable way; flyers and googlemaps etc

Email

Don't Panic was sponsored by Fiat to promote the launch of the Fiat 500. There was a competition to win tickets to Fiat's launch picnic, which was promoted through-out the site with flash banners, a dedicated email, and ad space in Don't Panic's own weekly newsletter.


↑ Solus email


↑ Section in weekly email

Web design


↑ Editorial article page. This redesign was to give more structure to an article (previously images and texts had no set layout) and also the features at the bottom were added.

Web design


↑ User profile page. This was a design for the users Don't Panic profile. Users were to be able to create a profile where all their work could be displayed, or competitions entries could be viewed and voted on. There would also be a 'newsfeed' and 'friends list' feature.

Web design


↑ A new feature (user profiles) was to be introduced to the site. Users were to be able to create a profile where all their work could be displayed, or competitions entries could be viewed and voted on. This page is what the user would see once logged in, so they could manage their artwork.

Flash Banners



LittleBigPlanet

Don't Panic was sponsored by Playstation to promote the launch of their new game LittleBigPlanet. One of the biggest campaigns I worked on whilst there, Playstation actually collaborated with Don't Panic to create a competition, where users could create bespoke LBP characters. The most popular 'skin' would be created, then made available for download via the official Playstation website. This was promoted through-out the site with flash banners, the full customisation of Don't Panic's own weekly newsletter (plus ad space) and a Facebook app which users could use to promote their entry (highest amount of votes won).


↑ Entry form (created in Illustrator/InDesign)


↑ Mock up for Facebook app


↑ Section in weekly email
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