Abel & Cole
............................................
Abel & Cole (owned by the William Jackson Food Group) is one of UK's longest running organic supermarkets. They operate solely online, with no stand-alone stores, and are known for their box delivery service; a customer can sign up and have weekly boxes of seasonal organic fruit & vegetables delivered to their door.
I am currently working at Abel & Cole and have been since 2015. Responsibilities range include the weekly update of the homepage for existing customers
www.abelandcole.co.uk (which I designed oringally), artworking banners and content for social media, design and coding emails, creating assets for digital marketing (banner ads, in-app ads, gmail ads, etc) and any other day to day maintenance of the website.
I also manage digital content making sure all assets are delivered consistantly on brand (and to a high standard) every week, as well as refine work processes for the creative team, maintaining all digital work files (design and development templates) and our storage of content.
<< Back
Email
The 'Abel & Cole Thymes' was a segmented newsletters targeted at customers who had signed up but with no purchase history. The brief for these emails was to create a monthly insight into what was seasonal, and new to the company to entice customer conversion. The feel was to be more editorial, less sales driven.
Site skin
^ yorkshirelife.co.uk take over
Email
^ Targeted email advertising new wines
Email
^ Weekly email (featuring cinemagraph)
Homepage
^ A homepage updates plus accompanying gif (used on social)
Homepage
^ A weekly homepage updates
Homepage
^ A homepage updates plus accompanying gif (used on social)
Blog
Blog v.2 - By the second iteration we still did not own a blog CMS, so again, these pages were designed bespoke and were updated weekly (they were responsive.)
Email
^ Weekly newsletter emails at Christmas
GIF
^ Everyone in the office celebrating our new van designs :)
Email
^ A few examples of weekly newsletter emails
Blog
Blog v.1 - The blog has gone through many iterations. We did not use an blog CMS in 2016 so these pages were designed bespoke, and built/updated by myself once a week (they were resposive.)
^ Initial design for weekly blog content
