ASOS is a major online fashion and cosmetics retailer based in Mornington Crescent, London. Founded in 2000 and originally stood for "As Seen On Screen", the idea was to sell clothing similar to what celebrities wore on TV or in movies. In 2012 (during the time of my emploment) ASOS reported annual retail sales of £481.56 million
My role
Whilst freelancing at ASOS I designed emails based on the brand's templates, as well as create GIFs, social media and website assets.